Connie Hedegaard, European Commissioner for Climate Action, launched a pan-European communication campaign in collaboration with more than 70 organisations from across Europe. Under the slogan “A world you like. With a climate you like” the campaign seeks to put practical solutions at the centre of the climate change debate and demonstrate how climate action can increase welfare and bring economic benefits to European citizens.
Centred on a website which will soon be available in all 23 EU languages, the campaign is designed as a platform for participation where individuals, businesses and local groups will be able to upload, promote and discuss their low-carbon solutions and take part in a pan-European contest to find the best and most original one.
Partnerships with like-minded organisations are a central part of the campaign. More than 70 organisations are already confirmed campaign partners, including business associations, universities, non-governmental organisations and government institutions. The intention is to enrol more partners as the campaign evolves.
The campaign will run until the end of 2013 and aims to showcase existing cost-efficient solutions for achieving the EU’s objective of an 80-95% reduction in greenhouse gas emissions by 2050.
It is a follow-up to the Commission’s “Roadmap for moving to a competitive low-carbon economy in 2050” from March 2011, which sets out pathways for deep but cost-effective emission reductions by the main economic sectors.
More events will follow in a number of Member States, including Bulgaria, Italy, Poland and Portugal, in the course of 2012-2013.
Campaign website: http://world-you-like.europa.eu